Rolex and cinema
For almost a century, Rolex and cinema have enjoyed close ties. The relationship between Rolex and the film industry was formalized in 2017 when the brand partnered with the Academy of Motion Picture Arts and Sciences. Rolex thereby became the Academy’s Exclusive Watch and Proud Sponsor of the Oscars® ceremony, for which it also designs and hosts the Greenroom. In 2018, the brand became a sponsor of the Academy’s annual Governors Awards honouring lifetime achievement and was a Founding Supporter of the Academy Museum of Motion Pictures that opened in 2021.