Rolex supports cinema, from the earliest stages of creation to the final crowning moment. Cinema is an adventure. A journey marked by challenges, each one to be overcome with passion and perseverance. Each film inspires the world. And while its watches play their own role on the wrists of legendary characters, Rolex partners with renowned institutions and celebrated figures. Together, they promote technical and artistic achievement, writing the grand history of filmmaking.

Rolex encourages the preservation and transmission of the cinematic arts, promotes excellence and celebrates progress by accompanying living legends as well as young talents through its Testimonees (Martin Scorsese, James Cameron, Jia Zhang-Ke and Leonardo DiCaprio), its partnership with the Academy of Motion Picture Arts and Sciences (the institution, the awards and the Academy Museum in Los Angeles), Martin Scorsese’s The Film Foundation and the National Film and Television School in London.