In 2017, Rolex released its first sustainability report internally before making it public in 2023. Rolex is repeating the exercise for 2025, once again on a voluntary basis. 

This reporting process enables the brand to make progress in its environmental and social performance and share the results.

This report reaffirms Rolex’s mission as a responsible company to put its high quality standards, sense of innovation and values of excellence at the heart of its sustainability commitments,
-  by continuing to design and manufacture watches of exceptional quality that stand the test of time; 
-  by continually innovating to reduce the impact of its business; 
- by ensuring that social and environmental responsibility is incorporated into its practices throughout its value chain; 
-  by integrating this mission into the company’s decisions and actions.