Rolex is a responsible and committed manufacturer of sustainable products. In its quest for excellence, the brand strives to constantly improve not only its watches but also its environmental performance and social impact. Long-term vision is at the heart of the Rolex philosophy and the company’s various activities. Its core values – a passion for quality, a taste for innovation, and a quest for excellence – are based upon concepts of longevity that define its mission across all its activities.

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