For nearly a century, Rolex has accompanied pioneering explorers pushing back the boundaries of human endeavor. As the 21st century unfolds, the company has moved from championing exploration for the sake of discovery to protecting the planet. To reinforce its commitment, the brand launched the Perpetual Planet Initiative in 2019.
The initiative supports individuals and organizations using science to understand the world’s environmental challenges and devise solutions that will restore balance to our ecosystems. It is rapidly expanding and now has a portfolio of more than 20 partnerships.