Rolex Perpetual Arts Initiative

For more than half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to celebrate excellence and contribute to perpetuating artistic heritage, creating a link between the past, present and future. Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through architecture, cinema, dance, literature, music, theatre and visual arts, the company confirms its long-term commitment to global culture. In all these endeavours, Rolex supports artistic excellence and the transmission of knowledge to future generations, who in turn pass on the world’s cultural legacy.