Rolex Perpetual Arts Initiative

For more than a half a century, Rolex has partnered some of the world's most talented artists and leading cultural institutions to celebrate excellence and contribute to perpetuating artistic heritage, creating a link between the past, present and future. Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through music, architecture, cinema and the Rolex mentoring programme, the brand confirms its long-term commitment to global culture. In all these endeavours, Rolex supports artistic excellence and the transmission of knowledge to future generations, making a lasting contribution to culture worldwide.