Perpetual Arts Initiative

Over five decades, Rolex has formed deep partnerships with artistic visionaries, based on their commitment to the highest standards of creativity and performance. The first was renowned soprano Dame Kiri Te Kanawa in 1976. Since then, the company’s role has evolved to include many other Testimonees who are talented artists as well as relationships with institutions that foster outstanding artistic achievement.

Today, this ongoing endeavour has become known as the Perpetual Arts Initiative, a global framework encompassing architecture, cinema, dance, literature, music, theatre and visual arts. Through its expanding partnerships with talented artists and leading institutions, Rolex aims to celebrate and support those at the pinnacle of their disciplines, uphold cultural legacy and cultivate rising talents who will reach new heights in the future.