Rolex is a pioneer in sponsorship, supporting excellence since the brand’s foundation early in the 20th century. Its long-term commitment to prestigious partnerships is a distinctive part of the company’s rich heritage, in keeping with the ethos of its visionary founder, Hans Wilsdorf. The partnerships extend to the highest level of elite sports, including equestrianism, golf, motor sport, skiing, tennis and yachting. Such associations with exceptional athletes, and select events and institutions, reflect the passion for perfection and a quest to continually push back the boundaries of achievement.