ROLEX AND SPORTS SPONSORSHIP

Rolex is a pioneer in sponsorship, supporting excellence since the brand’s foundation early in the 20th century. Its long-term commitment to prestigious partnerships is a distinctive part of the company’s rich heritage, in keeping with the ethos of its visionary founder, Hans Wilsdorf. The partnerships extend to the highest level of elite sports, including sailing, motor sport, golf, tennis and equestrianism. Such associations with exceptional athletes and select events and institutions, reflect Rolex’s celebration of human achievement, recognizing the journey marked by milestones and emotions that culminates in defining moments – determined by a path followed, not just a trophy.