NEW WATCHES 2025

Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire Manufacture. Its singular approach to watchmaking drives innovation in all areas of the art. From the movements to cases and bracelets, from design to the choice of materials, the latest creations offered by Rolex attest to undiminished creative spirit, constantly elevated standards, and an unswerving desire to push back the limits of excellence. These new watches are born of visionary achievements in watchmaking that pave the way to new horizons.

Rolex watches

Explore the Rolex collection of prestigious, high-precision timepieces. Rolex offers a wide assortment of Classic and Professional watch models to suit any wrist. Discover the broad selection of Rolex watches to find a perfect combination of style and functionality.

Watchmaking

World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines, including exploration, elite sports and the arts, as well as the events and organizations they are associated with.

About Rolex