The Masters Tournament

2026-03-31

An exceptional course. A legendary competition. A tradition continuously renewed.

THE ROLEX PERPETUAL PLANET INITIATIVE BRINGS TWO PARTNERS TOGETHER FOR THE GOOD OF THE OCEANS

2026-03-30

To help generate awareness on efforts to restore our planet’s Oceans, the Rolex Perpetual Planet Initiative has brought together two brand Testimonees and Partners in a unique location.

ROLEX CELEBRATES ACHIEVEMENT IN FILM AS PROUD SPONSOR OF THE 98TH OSCARS®

2026-03-12

As Proud Sponsor of the Oscars®, Rolex joins the world’s premier film organization in recognizing the year’s greatest filmmaking achievements across many disciplines.

Rolex is also hosting the Oscars® Greenroom, providing an elegant space just off the main stage with a new design each year.

Rolex watches

Explore the Rolex collection of prestigious, high-precision timepieces. Rolex offers a wide assortment of Classic and Professional watch models to suit any wrist. Discover the broad selection of Rolex watches to find a perfect combination of style and functionality.

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New Watches 2025

Oyster Perpetual collection

Perpetual Collection

Watchmaking

Excellence in the making

Features

World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines, including exploration, elite sports and the arts, as well as the events and organizations they are associated with.

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