Materials science, dial-making artistry and horological performance: the watches presented this year enshrine technical excellence, immortalize dreams come true and shape the watchmaking emotions of tomorrow. Through these timepieces, the brand ushers in a new era of achievement and innovation, stamped with an even more exacting Superlative Chronometer certification symbolized, as ever, by the green seal.
NEW WATCHES 2026
2026-04-14
CELEBRATING THE CENTURY OF THE OYSTER
2026-04-14
It was born of intuition, Hans Wilsdorf, the founder of Rolex, envisioned the wristwatch as ideally suited to the modern lifestyles emerging in the early 20th century, even seeing it as a symbol of that transformation. Despite its small size, he made it as precise as a marine chronometer. And to ensure there were no limits to its use, he devised a way to protect the movement from all forms of intrusion.
Rolex watches
Explore the Rolex collection of prestigious, high-precision timepieces. Rolex offers a wide assortment of Classic and Professional watch models to suit any wrist. Discover the broad selection of Rolex watches to find a perfect combination of style and functionality.
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New Watches 2026
Oyster Perpetual Collection
Perpetual Collection
New Watches 2026
Oyster Perpetual Collection
Perpetual Collection
Watchmaking
World of Rolex
For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines, including exploration, elite sports and the arts, as well as the events and organizations they are associated with.
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Rolex and sports
Equestrian, Golf, Motor sport, Tennis and Yachting
Rolex and sports
Perpetual Arts Initiative
Architecture, Cinema, Music
Perpetual Arts Initiative
PERPETUAL PLANET INITIATIVE
A commitment to a Perpetual Planet
PERPETUAL PLANET INITIATIVE
About Rolex
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Company overview
The four Rolex sites
Company overview
History of Rolex
Hans Wilsdorf, founder of Rolex
History of Rolex
Sustainability
Rolex is a responsible and committed manufacturer of sustainable products
Sustainability
Oyster Perpetual Watches
History and evolution of Rolex collections
Oyster Perpetual Watches
Rolex world service
Watches designed and built to last
Rolex world service
ROLEX CERTIFIED PRE-OWNED PROGRAMME
A new programme by Rolex
ROLEX CERTIFIED PRE-OWNED PROGRAMME