It was born of intuition, Hans Wilsdorf, the founder of Rolex, envisioned the wristwatch as ideally suited to the modern lifestyles emerging in the early 20th century, even seeing it as a symbol of that transformation. Despite its small size, he made it as precise as a marine chronometer. And to ensure there were no limits to its use, he devised a way to protect the movement from all forms of intrusion.
CELEBRATING THE CENTURY OF THE OYSTER
NEW WATCHES 2026
Materials science, dial-making artistry and horological performance: the watches presented this year enshrine technical excellence, immortalize dreams come true and shape the watchmaking emotions of tomorrow. Through these timepieces, the brand ushers in a new era of achievement and innovation, stamped with an even more exacting Superlative Chronometer certification symbolized, as ever, by the green seal.
The PGA Championship
A unique tournament. A legendary trophy. A top-class event. The PGA Championship is the only major reserved exclusively for professionals.
Rolex watches
Watchmaking
World of Rolex
For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines, including exploration, elite sports and the arts, as well as the events and organizations they are associated with.