Materials science, dial-making artistry and horological performance: the watches presented this year enshrine technical excellence, immortalize dreams come true and shape the watchmaking emotions of tomorrow. Through these timepieces, the brand ushers in a new era of achievement and innovation, stamped with an even more exacting Superlative Chronometer certification symbolized, as ever, by the green seal.
NEW WATCHES 2026
CELEBRATING THE CENTURY OF THE OYSTER
It was born of intuition, Hans Wilsdorf, the founder of Rolex, envisioned the wristwatch as ideally suited to the modern lifestyles emerging in the early 20th century, even seeing it as a symbol of that transformation. Despite its small size, he made it as precise as a marine chronometer. And to ensure there were no limits to its use, he devised a way to protect the movement from all forms of intrusion.
The PGA Championship
A unique tournament. A legendary trophy. A top-class event. The PGA Championship is the only major reserved exclusively for professionals.
KRITHI K. KARANTH NAMED 2026 ROLEX NATIONAL GEOGRAPHIC EXPLORER OF THE YEAR
Rolex watches
Watchmaking
World of Rolex
For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines, including exploration, elite sports and the arts, as well as the events and organizations they are associated with.