It was born of intuition, Hans Wilsdorf, the founder of Rolex, envisioned the wristwatch as ideally suited to the modern lifestyles emerging in the early 20th century, even seeing it as a symbol of that transformation. Despite its small size, he made it as precise as a marine chronometer. And to ensure there were no limits to its use, he devised a way to protect the movement from all forms of intrusion.
CELEBRATING THE CENTURY OF THE OYSTER
2026-04-14
ROLEX TESTIMONEE JAKUB JÓZEF ORLIŃSKI PERFORMS FIRST COUNTER-TENOR RECITAL AT TEATRO ALLA SCALA, MILAN
2026-06-05
Teatro alla Scala in Milan will welcome one of the brand’s newest Testimonees to its stage for the first time on 7 June 2026. Jakub Józef Orliński will be the first counter-tenor to perform a recital at La Scala, widely considered the world’s most prestigious opera house, which this year celebrates 20 years of partnership with Rolex.
24 HOURS OF LE MANS
2026-06-03
Roland-Garros
2026-05-19
Rolex watches
Explore the Rolex collection of prestigious, high-precision timepieces. Rolex offers a wide assortment of Classic and Professional watch models to suit any wrist. Discover the broad selection of Rolex watches to find a perfect combination of style and functionality.
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New Watches 2026
Oyster Perpetual Collection
Perpetual Collection
New Watches 2026
Oyster Perpetual Collection
Perpetual Collection
Watchmaking
World of Rolex
For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines, including exploration, elite sports and the arts, as well as the events and organizations they are associated with.
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Rolex and sports
Equestrian, Golf, Motor sport, Tennis and Yachting
Rolex and sports
Perpetual Arts Initiative
Architecture, Cinema, Music
Perpetual Arts Initiative
PERPETUAL PLANET INITIATIVE
A commitment to a Perpetual Planet
PERPETUAL PLANET INITIATIVE
About Rolex
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Company overview
The four Rolex sites
Company overview
History of Rolex
Hans Wilsdorf, founder of Rolex
History of Rolex
Sustainability
Rolex is a responsible and committed manufacturer of sustainable products
Sustainability
Rolex world service
Watches designed and built to last
Rolex world service
ROLEX CERTIFIED PRE-OWNED PROGRAMME
A new programme by Rolex
ROLEX CERTIFIED PRE-OWNED PROGRAMME
Rolex acquires Bucherer
To preserve the long-standing partnership between the two companies and perpetuate their shared history, Rolex has decided to acquire Bucherer.
Rolex acquires Bucherer