THE ACADEMY AWARDS CEREMONY RECOGNIZES EXCELLENCE AND ACHIEVEMENT
Geneva, 2 March 2025 - The 97th Oscars® will honour the world’s best films and filmmakers, selected by their peers, at the Dolby® Theatre at Ovation Hollywood on 2 March 2025.

Eagerly anticipated, the Oscars®, in all their glamour, are broadcast in more than 200 territories. They have a global influence, recognizing excellence and achievement in the many filmmaking disciplines, from cinematography, screenwriting and directing, to sound, visual effects and more.

The Oscars® also celebrate the global film community. Surmounting the challenges involved in bringing a film to screen requires an ability to be innovative and to act with tenacity and conviction to ensure standards are not compromised. For any filmmaker who completes the journey, the holy grail is an Oscar – the prized statuette signalling the Academy’s respect.

ROLEX AND THE OSCARS® GREENROOM
Since 2016, Rolex has hosted the Oscars® Greenroom, just off the main stage where presenters, nominees and winners relax as the show progresses. Every year, Rolex provides a novel, immersive experience for its guests, providing a high-quality decor that exemplifies the excellence of the brand.

In 2025, the Greenroom’s theme is restoration of the natural world, taking its inspiration from Rewilding Chile and Rewilding Argentina. Supported by Rolex’s Perpetual Planet Initiative, both are offspring of Tompkins Conservation, an acclaimed non-profit that protects and restores biodiversity. In a reflection of its work, the room depicts the soft palettes and textures of landscapes devoid of fences. Instead, native species are returning to the wilderness, and nature is restoring their habitat.

Also on display in the Greenroom is the Oyster Perpetual Day-Date 40 in 18 ct Everose gold, with a Sundust dial, fluted bezel and a President bracelet. Instantly recognizable, its unique design has forged its identity. At its launch, the Day-Date was the only watch with a semi-circular window at 12 o’clock displaying the day of the week spelled out in full. With its specially designed President bracelet available only in precious metal – gold or platinum – it is the watch of prestige, par excellence. It is completely at home in a room full of many of the world’s leading actors and filmmakers.

ROLEX AND CINEMA
Rolex supports cinema, from the earliest stages of creation to the final crowning moment. Cinema is an adventure. A journey marked by challenges, each one to be overcome with passion and perseverance. Each film inspires the world. And while its watches play their own role on the wrists of legendary characters, Rolex partners with renowned institutions and leading figures in the film industry. Together, they promote technical and artistic achievement, writing the grand history of filmmaking.

PARTNERSHIP WITH THE ACADEMY
Through its partnership with the Academy of Motion Picture Arts and Sciences since 2017, Rolex provides the film industry with long-term support. Alongside its sponsorship of the Oscars®, in 2018 Rolex became Exclusive Sponsor of the Governors Awards, which recognize lifetime achievement. The brand is a Founding Supporter and Official Watch of the Academy Museum of Motion Pictures in Los Angeles. It also supports the Student Academy Awards and the outreach programme Academy100, which will help drive the future of the global film industry and the Academy.

AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Perpetual watches are certified by COSC, then tested inhouse for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization.

The word ‘Perpetual’ is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 600 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.