A TEMPLE TO CINEMA
Inaugurated in September 2021 in Los Angeles, the Academy Museum of Motion Pictures is the largest museum dedicated to filmmaking in the United States. Located on Los Angeles' Miracle Mile, the museum is immediately recognizable by its glass dome, designed by Pritzker Prize-winning architect Renzo Piano who also fully renovated the 28,000 square-metre (300,000 square-feet) building. Inside are over 4,500 square metres (50,000 square feet) of gallery space for temporary and permanent exhibitions, two film theatres, ncluding the 1,000-seat David Geffen Theater, an educational studio along with areas for public events and ceremonies.

ROLEX AND CINEMA
Rolex supports cinema, from the earliest stages of creation to the final crowning moment. Cinema is an adventure. A journey marked by challenges, each one to be overcome with passion and perseverance. Each film inspires the world. And while its watches play their own role on the wrists of legendary characters, Rolex partners with renowned institutions and leading figures in the film industry. Together, they promote technical and artistic achievement, writing the grand history of filmmaking.

CLOSE PARTNERSHIP
As a Founding Supporter and Official Watch of the museum, Rolex reaffirms its commitment to spotlighting talent, fostering excellence, safeguarding legacy and ensuring that knowledge and skills are passed on to future generations.

By shining a light on the past, present and future of film, the museum plunges visitors into the unique world of cinema through original exhibitions, screenings, publications, educational programmes and exceptional collections.

The museum displays a vast selection of objects relating to film production and film technology, presenting the diverse, international and complex stories of moviemakers and the works they create. Among the hundreds of objects on display are the sole surviving shark from the filming of Jaws (made from the original mould) and items evoking cinema's luminaries.

THE ROLEX GALLERY
On the museum's third floor, the modular exhibitions inside the Rolex Gallery are designed as singular journeys through different moments in film history. Visitors are propelled into the work and world of directors from around the globe. Installations in the Stories of Cinema core exhibition reveal the many aspects of moviemaking - special effects, artists, history and social impact - through diverse voices that convey the magic of the big screen. The space also presents Animation & Me, an exhibition that invites viewers on an immersive journey into the history, technology and creative process of the art form. Intended for all ages, but tailored to younger visitors, the exhibition runs until 6 April 2025.

Barbie and Beyond: The Worlds of Sarah Greenwood and Katie Spencer, the first museum exhibition featuring the Oscar®-nominated collaborative team of production designer Sarah Greenwood and set decorator Katie Spencer, will be on display from May 2025.

In Inventing Worlds and Characters, visitors learn how artists and technicians develop elements that go into creating a film, from the initial idea to the final production. Models, costumes and animation celluloids are among the many objects on display.

THE ACADEMY MUSEUM GALA
Presented and supported by Rolex, the Gala raises significant support for the Academy Museum's exhibitions, screenings, and education and community programmes.

The fourth annual Academy Museum Gala in October 2024 honoured Paul Mescal, Rita Moreno and Quentin Tarantino.

ROLEX AND THE ACADEMY
In 2017, Rolex sealed its partnership with the film industry's highest authority, the Academy of Motion Picture Arts and Sciences. Rolex became the Exclusive Watch of the Academy of Motion Picture Arts and Sciences, Proud Sponsor of the Oscars and Exclusive Sponsor of the Governors Awards. The brand is also a Founding Supporter and Official Watch of the Academy Museum of Motion Pictures.

Rolex accordingly promotes excellence, education, the conservation of the art form and rise of new talent. The Academy's mission is to celebrate all aspects of the film industry, preserve its legacy for future generations, spark inspiration, and connect global audiences through their passion for cinema. Hence, it is the convergence of values between Rolex and the Academy that is underscored through this long-term partnership.

ABOUT ROLEX

AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products - symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Perpetual watches are certified by COSC, then tested inhouse for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization.

The word 'Perpetual' is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company's vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 600 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.