Geneva, 24 June 2025 – Next week, the eyes of the tennis world turn to the grass courts of London’s SW19 for The Championships, Wimbledon – one of the crown jewels in the British sporting calendar. From Monday 30 June to Sunday 13 July, the leading players and aspiring talents will walk through the famous black gates of the All England Lawn Tennis and Croquet Club aiming to etch their names on the winners’ trophies. The pursuit of excellence has united Rolex and Wimbledon for almost half a century; the Swiss watchmaker first partnered this prestigious event in 1978, marking the start of its extensive support for the game.  

As is tradition, on the opening Monday at 1.30 p.m. local time, the reigning gentlemen’s singles champion Carlos Alcaraz will be the first player to embark on one of the great journeys in tennis, when he walks from the dressing room to start play on Centre Court. Fresh from his historic Roland-Garros victory earlier this month, the 22-year-old is seeking a third consecutive Wimbledon title, an achievement that would take him further along the path to emulating fellow Rolex Testimonees Björn Borg and Roger Federer, both of whom won five in succession. Alcaraz, a five-time Grand Slam® champion, says:

Few players have felt more at home on Centre Court’s hallowed turf as Borg. The Swede claimed 11 Grand Slam® singles titles, lifting the Wimbledon trophy each year from 1976 to 1980. Borg reflects:

Looking ahead to the 2025 edition, Borg says:

The prodigious Spanish talent is not the only one with his sights set on Wimbledon glory; other members of the Rolex family vying for the top prize include João Fonseca, Taylor Fritz, Holger Rune, Jannik Sinner, Ben Shelton and Stéfanos Tsitsipás. In the ladies’ draw, the new Roland-Garros champion Coco Gauff will join fellow Testimonees Mirra Andreeva, Belinda Bencic, Iga Świątek and Qinwen Zheng in striving to lift the Venus Rosewater Dish for the first time. Making her return to the tournament after the birth of her daughter last year, Bencic says:

Since 1877 Wimbledon has been the benchmark of tradition and sporting etiquette. Its revered courts provide a stern test for even the game’s greatest talents, rewarding precision and boldness, power and craft in equal measure. For almost 50 years, Rolex’s clocks have kept time on the tournament’s greatest rivalries and its defining moments. They have been a constant presence as the game evolves, and as each generation continues to push the boundaries of performance.