The Costa Smeralda provides a stunning setting and a variety of challenging conditions for the Maxi Yacht Rolex Cup, one of the highlights of the Mediterranean yachting season. The first Maxi Yacht Rolex Cup (known then as the Maxi World championship) was held in Sardinia in 1980. The brainchild of the Yacht Club Costa Smeralda and its president, the Aga Khan, the regatta is now an eagerly anticipated annual event attracting a sizeable fleet of majestic maxi yachts to Porto Cervo each September.