PERPETUAL PLANET INITIATIVE

For nearly a century, Rolex has supported pioneering explorers pushing the boundaries of human endeavour to help them achieve countless historic feats. Over time, the company has moved from championing exploration for the sake of discovery to protecting the planet. Through the Perpetual Planet Initiative, Rolex stands alongside explorers, scientists and entrepreneurs, supporting their work to build a better future for all life on earth. By supporting those who take action and find solutions to today’s environmental challenges, Rolex hopes to inspire future generations to strive for a perpetual planet. The crowning achievement of any individual or organization supported by the Perpetual Planet Initiative is to leave the planet a better place.