With its latest creations, Rolex demonstrates its perpetual pursuit of excellence. An ever-present challenge manifested in the brand’s ambition to perfect every component, question every method, and master every aspect of watchmaking expertise. The watches unveiled illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create. It is through such efforts – bolstered by the ‘superlative’ vision that permeates the entire creation process down to the finest detail – that exemplary timepieces are formed, and prevail. Watches that, with time, become icons.
The emblematic style and technical performance of the Cosmograph Daytona have cemented its iconic status well beyond the motor racing circuits. To mark the 60th anniversary of the watch, Rolex ensures the legend lives on by revisiting the entire range.
Elegant, classic and decidedly contemporary, the 1908 immortalizes Rolex’s age-long daring spirit. Its conception is the result of the brand’s comprehensive in-house expertise and unwavering commitment to excellence.
Light and robust, the new Yacht-Master 42, in RLX titanium, is the ally of those who revel in freedom. Especially suited to the demands and pressures of competitive sailing, it delivers exceptional performance.
With its two time zones and annual Saros calendar, the Sky-Dweller is an elegant and trusted companion for world travellers. The range has been updated with numerous enhancements illustrating the role that excellence plays even in the tiniest details.
The GMT-Master II is available this year in two new versions – yellow Rolesor and 18 ct yellow gold – with a Cerachrom bezel insert in grey and black ceramic, an entirely new colour combination.
The Explorer range is expanded with the arrival of a new 40 mm model. Offering enhanced legibility, this timepiece carries all the qualities that have made the Explorer – one of the brand’s first Professional watches – a reference throughout the decades. Simple, robust and corrosion resistant, the new Explorer 40 is crafted from Oystersteel, a Rolex proprietary alloy.
Alive with colour, vitality and positivity, the new dials of the Oyster Perpetual in 31 mm, 36 mm and 41 mm are dotted with many-coloured bubbles that joyfully reunite the five hues introduced to the range in 2020.
The new Day-Date 36 welcomes dials made of decorative stone in shimmering tones that evoke the atmosphere of the Mediterranean coast.
With these versions of the Day-Date 36, Rolex brings an unexpected creative twist to one of its iconic models. By displaying a new emotion each day, the watch brings an element of spontaneity into the wearers’ daily life and allows them to invest the reading of time with their changing mood.