Geneva, 19 October 2024 – Proudly supported and presented by Rolex, the fourth annual Academy Museum Gala takes place in Los Angeles today. Artists Paul Mescal, Rita Moreno and Quentin Tarantino are being honoured at the event, which has become an anticipated fixture on Hollywood’s calendar. Co-chaired by Dr Eric Esrailian, Salma Hayek Pinault, Nicole Kidman, Eva Longoria and Tyler Perry, the gala attracts many luminaries of the film world. 

Mescal receives the Vantage Award as an emerging artist, while Moreno will receive the Icon Award, presented by Rolex, in recognition of the global and cultural impact of her career. Tarantino receives the Luminary Award for an artist who has expanded the creative possibilities of cinema.

The Academy Museum Gala raises vital funds to support exhibitions, education initiatives, and public programming of the Academy Museum of Motion Pictures Museum, which opened in Los Angeles in September 2021. Rolex is a Founding Supporter and Official Watch of the Museum.

ROLEX AND CINEMA
Rolex has a long association with cinema, with its watches appearing in many numerous films, including multiple Oscar-winning masterpieces. Today, through its tangible, consistent and long-term support of artistic and technical distinction in filmmaking, Rolex itself has become an active participant. Rolex has been and remains present at every milestone in the history of cinema; the link between the brand and the seventh art remains exceptionally strong.

The company strongly encourages the preservation and transmission of the cinematic arts. It celebrates progress by accompanying budding talents and cinema legends - such as Testimonees Martin Scorsese, James Cameron and Jia Zhang-Ke - and through its partnership with the Academy of Motion Picture Arts and Sciences, which is a key element in its ongoing contribution to the medium.

Its partnership with the Academy was established in 2017 with the company serving as Exclusive Watch and Proud Sponsor of the Oscars® and hosting the event’s Greenroom. It is also Exclusive Sponsor of the Governors Awards recognizing lifetime achievement in film.

Central to Rolex’s Perpetual Arts Initiative is the promotion of artistic excellence and achievement and the transmission of artistic heritage. These close ties with the world of cinema are expressed through its partnership with the Academy and the Museum, which is preserving cinema’s legacy for new generations of filmmakers.

ABOUT ROLEX

AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Perpetual watches are certified by COSC, then tested inhouse for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization. The word ‘Perpetual’ is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 600 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.