Rolex has always maintained close ties with the world of moving pictures. Its watches have played their own role on the wrists of legendary characters. And today, through its support of artistic and technical excellence in filmmaking, Rolex itself has become an active participant in its own right.

Through its Perpetual Arts Initiative, Rolex celebrates excellence in film and encourages the transmission of the cinematic arts to new generations. It promotes progress by accompanying living legends as well as young talents through its Testimonees (Martin Scorsese and James Cameron), its partnership with the Academy of Motion Picture Arts and Sciences (the institution, the awards and the Academy Museum in Los Angeles), Martin Scorsese’s The Film Foundation and the Rolex mentoring programme.