Rolex supports the arts and music through its patronage of select artists and activities. The company’s commitment to the arts dates back to the 1970s when New Zealand soprano Dame Kiri Te Kanawa became the first Rolex Testimonee in music. Over the years, Rolex has embraced partnerships with many of the world’s leading artists and prestigious institutions, including musicians, festivals, concerts and orchestras. Rolex is increasingly active in the arts to help perpetuate artistic heritage and make a unique and lasting contribution to global culture.