With more than a century of knowledge and expertise in watchmaking, Rolex is driven by a tradition of craftsmanship, a commitment to innovation and the pursuit of excellence and achievement. These qualities are reflected in its support for architecture through the Perpetual Arts Initiative. Architecture profoundly influences our experience of public and private spaces. Well-designed buildings are both purposeful and visually striking, with the capacity to create emotional connections between people and communities, contributing to general well-being. They blend artistic vision with technical excellence and functionality with beauty. As in watchmaking, the strength of design lies in a commitment to combining form and function. And just like great achievements in watchmaking, architectural masterpieces require meticulous attention to detail, from planning to execution, ensuring structural integrity and artistic harmony.