Geneva, 31 March 2026 – Steeped in history and tradition, the Masters Tournament is the first of the year’s four men’s major golf championships. The world’s best players will arrive in Georgia, USA, and venture down Magnolia Lane – the prestigious entrance drive to Augusta National Golf Club – to begin their quest for the winner’s Green Jacket. From Thursday 9 to Sunday 12 April, the 90th edition of this revered sporting event will be contested on the azalea-lined fairways and immaculate greens, once again supported by Rolex as Tournament Partner, a role it has fulfilled since 1999.

World No. 1 Scottie Scheffler is one of several Rolex Testimonees bidding to reclaim the Masters crown. The 29-year-old American produced an outstanding season in 2025, securing two majors, the PGA Championship and The Open, and will be seeking to win the Masters for a third time following victories in 2022 and 2024. Commenting on the emotions he feels at Augusta National Golf Club, Scheffler says:

“I think the feeling that you get and the gratefulness of being able to achieve a lifelong dream is so special. It is just really fun to put on the Green Jacket, and when you go back the next year, you get to host the Champions Dinner and do all the things that you have dreamed about. Going from being a little kid learning to play the game to winning the Masters is a truly humbling experience.”

If victorious, Scheffler will add his name to an illustrious list of fellow Rolex Testimonees who have won the Masters on more than two occasions. Jack Nicklaus leads the title count with six, followed by Tiger Woods on five, Arnold Palmer on four and Phil Mickelson and Gary Player on three. Jon Rahm also has the opportunity to become a multiple Masters winner. The Spaniard triumphed at Augusta in 2023 and will attempt to repeat the feat this year after joining a group of golfing greats at the Champions Dinner on Tuesday 7 April.

The Masters is a captivating occasion for all watching around the world. This 72-hole competition is a test of technical skill and mental fortitude, requiring precision throughout. Rolex Testimonees have often stepped up when it matters most to deliver some of the most memorable moments at this extraordinary venue. This year, Nicklaus celebrates the 40th anniversary of his sixth Masters title in 1986. Aged 46, he became the tournament’s oldest winner, coming from four shots back in the final round. Nicklaus is a key figure in Rolex’s enduring relationship with golf that began in 1967, and centred on an association with Palmer, Nicklaus and Player. Known as The Big Three, they popularized the sport worldwide and the brand’s partnership with the game has grown and flourished ever since.

Nicklaus and Player will return to the first tee next Thursday to hit the opening shots alongside fellow Honorary Starter and Rolex legend Tom Watson. Several Rolex Testimonees have the chance to etch their names alongside these legends on the Masters honour roll. Ludvig Åberg, Matt Fitzpatrick, Collin Morikawa and Justin Thomas are among those in the invitation-only field bidding to reach new heights on their journeys to achievement by claiming the Green Jacket at this magnificent sporting theatre.

ROLEX AND GOLF

Rolex celebrates human achievement, recognizing the journey marked by milestones and emotions that culminates in defining moments – determined by a path followed, not just a trophy. The Swiss watchmaker’s affinity with golf was sealed in 1967 with a gentleman’s handshake between the brand and Arnold Palmer, and centred on an association with Palmer, Jack Nicklaus and Gary Player. Known as The Big Three, these legendary players changed the face of golf forever. Their partnerships with Rolex marked the beginning of an enduring legacy based on the shared commitment to continuous improvement and unwavering precision, one that has grown and flourished over the decades. While honouring those who paved the way, Rolex stands alongside the world’s leading players, organizations and events, from the Masters Tournament, the PGA Championship, the U.S. Open and The Open, to The Amundi Evian Championship, and team competitions such as the Presidents Cup™, The Ryder Cup and the Solheim Cup. The Rolex Testimonees striving for excellence across the men’s and women’s game include major champions Brooke Henderson, Lydia Ko, Collin Morikawa, Jon Rahm, Scottie Scheffler, Adam Scott and Tiger Woods, while rising stars Ludvig Åberg and Jeeno Thitikul continue their own journeys of high achievement. The brand’s presence is felt at every level of the sport – extending to all the major championships and the foremost professional tours, team events and amateur tournaments. Rolex’s support of golf is built on a strong sense of integrity and respect for tradition that promotes the importance of investing in the sport’s development for future generations.