Geneva, 9 August 2023 – Since the first Pebble Beach Road Race in 1950, the Monterey Peninsula has become a beacon of motoring excellence, staging an annual meeting of like-minded car enthusiasts seeking to immerse themselves in tradition and witness up close the future of engineering. Rolex champions four unique events from Wednesday 16–Sunday 20 August, all with a similar commitment to style and human endeavour: the Rolex Monterey Motorsports Reunion, the Pebble Beach Tour d’Elegance® presented by Rolex, The Quail, A Motorsports Gathering and the Pebble Beach Concours d’Elegance®. With the celebrations in California just over a week away, many of the world’s most recognized marques are preparing to sit side by side on pristine lawns and race wheel to wheel as they did in their heyday.

Three-time FIA Formula 1® Drivers’ World Champion Sir Jackie Stewart, who this year marks 55 years since joining the Rolex family of Testimonees, says:

ROLEX MONTEREY MOTORSPORTS REUNION
The festivities will commence with the WeatherTech Raceway Laguna Seca welcoming up to 450 high-revving racing automobiles, including historic Formula 1® cars and roaring Can-Am and Trans-Am machines, from Wednesday 16–Saturday 19 August. Rolex first partnered with the Rolex Monterey Motorsports Reunion in 2001, becoming its Title Sponsor nine years later. During this time, many heroes of the sport have been reunited with the automobiles that inspired their successes on track. The circuit’s legendary Corkscrew turn features a five-and-a-half storey elevation change, providing one of motor sport’s ultimate challenges and a breathtaking sight for the thousands of spectators who attend the event over the four days.

PEBBLE BEACH TOUR D’ELEGANCE® PRESENTED BY ROLEX
On Thursday 17 August, the Pebble Beach Tour d’Elegance® presented by Rolex will form a captivating motoring museum in motion. More than 150 cars will set off on a picturesque journey from the Pebble Beach Golf Links® along sections of the famous 17-Mile Drive and Highway 1 to Big Sur before returning to their starting point. Rolex has supported the Tour as the Official Timepiece since 2007, honouring the timeless elegance of these vehicles in action. As a prelude to the Pebble Beach Concours d’Elegance®, the Tour provides the first glimpse of the many extraordinary automobiles as each entrant seeks to prove their car’s roadworthy qualities ahead of the judging on Sunday.

THE QUAIL, A MOTORSPORTS GATHERING
The Quail, A Motorsports Gathering celebrates its 20th anniversary on Friday 18 August. Rolex partnered with this highly respected event as the Official Timepiece in 2005, just two years after its inception, supporting the automotive prowess on show. One of the most futuristic occasions of its kind, The Quail is considered to be a highlight of car week; it is here that many of the world’s leading manufacturers and independent coachbuilders choose to launch their avant-garde models and innovative prototypes. The featured themes to grace the greens of The Quail Lodge & Golf Club this year are the 50th Anniversary of the 1973 RS Carrera, the Early Bentley 1950s R-Type Coupe and Eyes on Italian Design.

Jenson Button, the 2009 FIA Formula 1® Drivers’ World Championand a Rolex Testimonee, who will attend, says: 

PEBBLE BEACH CONCOURS D’ELEGANCE®
The pinnacle of car week takes place on Sunday 20 August and this year the prestigious Pebble Beach Concours d’Elegance® is set to host many of motor racing’s most iconic marques, while new sustainable technologies take centre stage on the Concept Lawn. As a tribute to Porsche’s 75th anniversary, a curation of unique and historically significant models from 1948 to 1973 will be displayed, including its most important and successful prototypes and race winners. Ahead of the Italian manufacturer’s eagerly anticipated return to the top class at the 24 Hours of Le Mans next year, Lamborghini marks its 60th anniversary at the Concours, while McLaren – one of the longest-running teams still competing in Formula 1® – celebrates 60 years of world-class competition. On Sunday afternoon, Rolex honours the Best of Show recipient, recognizing their dedication to excellence and meticulous preservation of the winning car.

ROLEX AND MOTOR SPORT

Rolex’s close ties with motor sport date back to Sir Malcolm Campbell’s World Land Speed Record successes in the 1930s, when he became the first driver to break the 300 mph barrier (483 km/h) at the wheel of his car, Bluebird. Since then, Rolex’s presence in motor racing has grown steadily, its support extending to revered endurance events such as the Rolex 24 At DAYTONA, the 24 Hours of Le Mans and the FIA World Endurance Championship. In 2013, Rolex became associated with Formula 1®, the pinnacle of motor sport, having supported Rolex Testimonee Sir Jackie Stewart since 1968. The three-time FIA Formula 1® Drivers’ World Champion has been joined by fellow high achievers from the world of motor sport: Tom Kristensen, the record nine-time 24 Hours of Le Mans winner; Mark Webber, the multiple Formula 1® race winner and 2015 FIA World Endurance Champion, and Jenson Button, 2009 FIA Formula 1® Drivers’ World Champion. Most recently, Jamie Chadwick, Indy NXT driver, three-time W Series Champion and the sport’s most exciting young female talent, became part of the Rolex family. The brand also has a global appreciation for classic automotive events steeped in elegance, beauty and tradition, including the Pebble Beach Concours d’Elegance®, The Quail, A Motorsports Gathering, the Rolex Monterey Motorsports Reunion and the Goodwood Revival.