Rolex and Motor Sport

Rolex’s presence in motor racing has grown steadily since the 1930s, extending to the sport’s most esteemed figures, revered endurance championships and leading events. This relationship encompasses the FIA World Endurance Championship (WEC), the IMSA WeatherTech Sportscar Championship and the contests that come together to form the Triple Crown of Endurance Racing – the Rolex 24 At DAYTONA, the Twelve Hours of Sebring and the 24 Hours of Le Mans. For almost three decades, Rolex has also supported classic automotive events steeped in elegance, beauty and tradition, including the Pebble Beach Concours d’Elegance® and the Goodwood Revival.