Rolex’s presence in motor racing has grown steadily since the 1930s. Its support now extends to revered endurance events such as the Rolex 24 At DAYTONA, the 24 Hours of Le Mans and the FIA World Endurance Championship. In 2013, Rolex became associated with Formula 1^®, the pinnacle of motor sport. The brand also has a global appreciation for classic automotive events steeped in elegance, beauty and tradition, including the Pebble Beach Concours d’Elegance^®, The Quail - A Motorsports Gathering, the Rolex Monterey Motorsports Reunion and the Goodwood Revival.