In May 2024, Rolex announced the introduction of the Rolex Series in show jumping, uniting six of the most prestigious equestrian shows in the world, each supported by the brand. Revealed at the opening Rolex Series event – the CSIO Roma Piazza di Siena – the Rolex Series will also include the CSIO Jumping International de La Baule, the CSIO Jumping International de Dinard, the Dublin Horse Show, the Brussels Stephex Masters, and the Winter Equestrian Festival in Wellington, USA.