Every summer, global car enthusiasts and America’s beau monde gather on the Pacific Coast to honour the heritage and tradition of the automobile. Taking place from Wednesday 12 to Sunday 16 August 2026, Monterey Car Week is a spectacular array of auctions, tours and concours, all held in the beautiful surroundings of the Monterey Peninsula. Rolex has supported this week-long automotive celebration since 1997, when the Swiss watchmaker first partnered with the Pebble Beach Concours d’Elegance®. This year marks the 25th anniversary of Rolex's partnership with the Rolex Monterey Motorsports Reunion.