Geneva, 8 November 2025 – An unwavering presence in endurance racing since the 1960s, Rolex has kept time on moments that have come to define the sport and adorned the wrists of those who make history. From the Rolex 24 At DAYTONA to the 24 Hours of Le Mans, the FIA World Endurance Championship (WEC) and the IMSA WeatherTech SportsCar Championship, the Swiss watchmaker supports the world’s leading races, series and drivers who exemplify perseverance and excellence at the highest level. As the Official Timepiece of the FIA World Endurance Championship since 2016, Rolex was once again present to mark landmark achievements as the 2025 season reached its conclusion this weekend.

During the global series, a record 36 cars competed in eight races across four continents in 2025, with the championship celebrating its milestone 100th race. Conditions throughout the year tested the teams and drivers hour after hour as they mastered varying temperatures, tracks and distances. Ferrari AF Corse dominated the first half of the championship, taking victory in the opening three rounds before securing the jewel in the crown with a historic win at the 24 Hours of Le Mans. Momentum shifted mid-season as Cadillac Hertz Team JOTA and the Alpine Endurance Team enjoyed maiden wins, respectively, at the Rolex 6 Hours of São Paulo and 6 Hours of Fuji. Arriving in Bahrain this weekend, for the final race of the season, competition remained at an all-time high, with places on the podium decided by the closest of margins. Showcasing team spirit and relentless determination [insert winning team/car number here], were crowned winners of the FIA Hypercar World Endurance Drivers Championship.

In recognition of their triumph and resilience behind the wheel, the championship’s winning drivers were awarded a specially engraved Oyster Perpetual Cosmograph Daytona. Rolex Testimonee Mark Webber, who 10 years ago became an FIA World Endurance Champions, says:

Reflecting on his own crowning moment, Webber continues: 

This weekend also marked a poignant moment in the career of fellow Testimonee Jenson Button as he competed in his final race as a full-time driver. Highlighting the growing significance of the sport, Button says:

The quest for excellence never stops in motor sport, and the clock is already counting down to the 2026 season, when Rolex will celebrate 10 years as the Official Timepiece of the FIA World Endurance Championship. Next June, the Swiss watchmaker will also mark a quarter of a century as the Official Timepiece and Exclusive Major Partner of the 24 Hours of Le Mans. These anniversaries highlight the brand’s almost century-long journey with motor sport, reflecting a shared commitment to continuous innovation and celebrating outstanding achievements on tracks around the world.

ROLEX AND MOTOR SPORT

Rolex celebrates human achievement, recognizing the journey marked by milestones and emotions that culminates in defining moments – determined by a path followed, not just a trophy. In motor sport this association started in the 1930s when Sir Malcolm Campbell set World Land Speed Records on Daytona Beach with a Rolex on his wrist. Since then, the brand’s support has grown, extending to the sport’s most esteemed figures, revered endurance championships and other leading events. This relationship encompasses the FIA World Endurance Championship (WEC), the International Motor Sports Association (IMSA) and the contests that together form the Triple Crown of Endurance Racing – the Rolex 24 At DAYTONA, the 12 Hours of Sebring and the 24 Hours of Le Mans. For almost three decades, Rolex has also supported classic automotive events steeped in elegance, beauty and tradition, including the Pebble Beach Concours d’Elegance®, The Quail, A Motorsports Gathering, the Rolex Monterey Motorsports Reunion and the Goodwood Revival. Rolex welcomed motor sport legend Sir Jackie Stewart into its family of Testimonees in 1968 and he has since been joined by fellow high achievers: Tom Kristensen, the record nine-time winner of the 24 Hours of Le Mans; Mark Webber, the 2015 FIA World Endurance Champion and multiple Grand Prix™ winner; Jenson Button, the 2009 FIA Formula 1® Drivers’ World Champion who is currently competing in the FIA World Endurance Championship; and Jamie Chadwick, a pioneer for women in motor sport who this year is contesting the European Le Mans Series.