The company has had close ties with the film industry for decades, its watches playing a role in numerous films, including Oscar®-winning masterpieces. Since 2017, Rolex has supported the Academy of Motion Picture Arts and Sciences, serving as Proud Sponsor of the Oscars®, hosting the event’s Greenroom, as well as supporting the Governors Awards, which recognize lifetime achievement and humanitarian efforts in the film industry. Rolex also sponsors Film at Lincoln Center as Official Partner and Exclusive Timepiece.

The company promotes achievement through Testimonees such as James Cameron, Leonardo DiCaprio, Martin Scorsese, Zendaya and Jia Zhang-Ke. It also assists in the preservation of film history for future generations as a Founding Supporter of the Academy Museum of Motion Pictures, as a partner of The Film Foundation and through its support to the National Film and Television School in the UK.