Geneva, 11 March 2026 - The highly anticipated 98th Oscars® ceremony honouring the world’s best films, filmmakers and actors will take place at the Dolby® Theatre at Ovation Hollywood on 15 March 2026.

Through its Perpetual Arts Initiative, Rolex fosters excellence and achievement in the arts, championing leading institutions such as the Academy of Motion Picture Arts and Sciences and talented artists, as well as promoting the transfer of knowledge to the next generation. Since 2017, the brand has supported the Academy as part of its commitment to cinema and its close ties with the film industry for decades – its watches playing a role on the wrists of legendary characters.

Recognizing extraordinary achievements across the various disciplines of film, the Oscars® command a global audience and are broadcast to more than 200 territories. By uniting the international film industry at the annual ceremony, they inspire future generations to reach the peak of their art.

Rolex celebrates visionary filmmakers, actors and the scores of craftspeople behind the technical innovations and hidden machinations that define cinema. As Proud Sponsor of the Oscars®, the brand joins the world’s premier film organization in recognizing the year’s greatest filmmaking achievements across many disciplines.

ROLEX AND THE OSCARS® GREENROOM
The Oscars® Greenroom provides an elegant space just off the main stage, where presenters, nominees and winners can unwind as the show progresses.

Since 2016, Rolex has hosted the Greenroom, unveiling a new design each year and reinforcing its sustainable approach by reusing the core structure.

This year, as Rolex celebrates the 100th anniversary of the iconic Oyster, the world’s first waterproof watch, the design is inspired by both the spirit of innovation and the enduring heritage of the brand.

As always, the Greenroom expresses Rolex’s dedication to craftsmanship and working with skilled artisans, showcasing a high level of detail and artistry through its choice of noble materials. Green velvet creates a sense of timeless elegance, while brushed metal in refined champagne gold finishes, with expertly anodized accents in varying golden tones, brings a sophisticated visual harmony to the space.

The green and gold tones pay homage to Rolex’s signature colours while also reflecting the timeless glamour of cinema. Gold accents evoke the allure and brilliance of the film industry, while green underscores the brand’s legacy and connection to excellence.

Throughout the Greenroom, portraits of the greatest stars from Oscars® history highlight the magic and artistry of cinema, creating a space that honours both a century of watchmaking and Hollywood’s most memorable moments.

A WATCH FOR PERFORMANCE
Also on display in the Oscars® Greenroom is the Oyster Perpetual Cosmograph Daytona, in 18 ct yellow gold with a vibrant green dial. A legendary timepiece, the Cosmograph Daytona stands for performance and victory, featuring golden counters, a bezel with a tachymetric scale and an Oyster bracelet. Launched in 1963, over the years it has transcended its watch status to become a true icon. With its gold and green hue this version perfectly echoes the elegant space designed by the brand to welcome the world’s leading actors and filmmakers.

ROLEX AND THE ARTS
Rolex is committed to achievement in the arts, recognizing the crucial role they play in our world. With a dedication to craftsmanship and excellence, the brand upholds, cultivates and celebrates artists and institutions, connecting people around the world.

Over five decades, Rolex has formed deep partnerships with artistic visionaries, based on their commitment to the highest standards of creativity and performance. The first was renowned soprano Dame Kiri Te Kanawa in 1976. Since then, the company’s role has evolved to include many other Testimonees who are talented artists as well as relationships with institutions that foster outstanding artistic achievement.

Today, this ongoing endeavour has become known as the Perpetual Arts Initiative, a global framework encompassing architecture, cinema, dance, literature, music, theatre and visual arts. Through its expanding partnerships with talented artists and leading institutions, Rolex aims to celebrate and support those at the pinnacle of their disciplines, uphold cultural legacy and cultivate rising talents who will reach new heights in the future.

ROLEX AND CINEMA
The company has had close ties with the film industry for decades, its watches playing a role in numerous films, including Oscar®-winning masterpieces. Since 2017, Rolex has supported the Academy of Motion Picture Arts and Sciences, serving as Proud Sponsor of the Oscars®, hosting the event’s Greenroom, as well as supporting the Governors Awards, which recognize lifetime achievement and humanitarian efforts in the film industry. Rolex also sponsors Film at Lincoln Center as Official Partner and Exclusive Timepiece.

The company promotes achievement through Testimonees such as James Cameron, Leonardo DiCaprio, Martin Scorsese, Zendaya and Jia Zhang-Ke. It also assists in the preservation of film history for future generations as a Founding Supporter of the Academy Museum of Motion Pictures, as a partner of The Film Foundation and through its support to the National Film and Television School in the UK.

PARTNERSHIP WITH THE ACADEMY
Through its partnership with the Academy of Motion Picture Arts and Sciences since 2017, Rolex provides the film industry with long-term support. Alongside its sponsorship of the Oscars®, in 2018 Rolex became Exclusive Sponsor of the Governors Awards, which recognize lifetime achievement. The brand is a Founding Supporter and Official Watch of the Academy Museum of Motion Pictures in Los Angeles. It also supports the Student Academy Awards and the outreach programme Academy100, which will help drive the future of the global film industry and the Academy.

Rolex promotes excellence, education, the conservation of the art form and rise of new talent. The Academy’s mission is to celebrate all aspects of the film industry, preserve its legacy for future generations, spark inspiration and connect global audiences through their passion for cinema. This long-term partnership underscores the convergence of the values shared by Rolex and the motion picture arts.

ABOUT THE ACADEMY OF MOTION PICTURE ARTS AND SCIENCES
The Academy of Motion Picture Arts and Sciences is the world’s premier film organization and is home to a global membership of more than 11,000 of the most accomplished film industry artists and leaders. The Academy connects global audiences – its members, the film industry, and film fans – through their shared passion for making and watching films. The Academy does this by recognizing and celebrating the arts and sciences of moviemaking through renowned awards for cinematic achievement, including the Oscars®, the Governors Awards, and the Scientific and Technical Awards. The Academy’s affiliated charitable organization, the Academy Foundation, serves a public benefit through its robust educational, preservation and cultural activities. This includes the Academy Museum of Motion Pictures, the world’s largest global film museum, the Academy Collection, the largest film-related collection in the world, and talent development programs for emerging artists. Year-round, the Academy creates opportunities for all communities to engage with the film world.