Rolex has partnerships with internationally renowned opera houses including Teatro alla Scala, the Royal Ballet & Opera, Metropolitan Opera, Opéra national de Paris, Teatro Colón, Opéra de Monte-Carlo and the Opernhaus Zürich. It also supports performing arts centres such as the National Center for the Performing Arts and the Elbphilharmonie. 

Rolex promotes music through prestigious festivals and orchestras, including the Salzburg and Whitsun festivals, as well as the Vienna Philharmonic. It also partners ventures that encourage rising young artists such as Operalia – the World Opera Competition, the Kiri Te Kanawa Foundation, the Vienna Philharmonic Academy and the Herbert von Karajan Young Conductors Award.

Rolex Testimonees in music are world-leading artists including Cecilia Bartoli, Benjamin Bernheim, Michael Bublé, Renaud Capuçon, Gustavo Dudamel, Juan Diego Flórez, Hélène Grimaud, Jonas Kaufmann, Yannick Nézet-Séguin, Jakub Orliński, Anoushka Shankar, Dame Kiri Te Kanawa, Sir Bryn Terfel, Rolando Villazón, Sonya Yoncheva, and Yuja Wang.