With its latest creations, Rolex brings a fresh new look to some of its most iconic models. Offering unique harmonies of materials, colours and textures, the 2024 watches illustrate a desire to constantly reawaken watchmaking emotions. The new timepieces play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation. They demonstrate an uncompromising commitment to quality that is expressed in the smallest details and through the mastery of rare skills, such as the art of dial-making.
The 24-hour hand of the Oyster Perpetual GMT-Master II displays much more than just an alternative time zone. It points to another location that resonates with the wearer - a reminder of the emotions that accompany each traveller.
An expression for every face. A personality for every dial. The new versions of the Oyster Perpetual Day-Date express the brand's enduring desire for rare and wide-ranging expertise to be found in even the smallest details. Colours, materials, motifs, hour markers - each element contributes to the harmony of the new combinations.
A watch of rare distinction, the new Perpetual 1908 is a visual masterpiece. On its dial, light bounces off the raised pattern, producing a variety of reflections with every movement of the wrist. A timepiece that affirms its unique identity with elegance and finesse in even the smallest details.
Precious and technical. Majestic and innovative. A bright watch for the dark abyss. The new version of the Oyster Perpetual Rolex Deepsea is engineered to shine into the ocean depths.
Two new reinterpretations of the Oyster Perpetual Cosmograph Daytona achieve the perfect balance of precision and preciousness. In a subtle interplay of hues, they write another chapter in the legendary story of a model known for a wealth of variations, summoning the potential in each of us for perpetual reinvention
Sophisticated, technical and distinguished, the Oyster Perpetual Sky-Dweller is designed to enable tireless travellers to rapidly find their bearings. Reaffirming its elegance, it delights the senses with versions that spark the emotions through a symphony of reflections.
The creation of a dial is a unique form of alchemy and is the coming together of traditional craftsmanship and cutting-edge technology. What starts out as a bare metal canvas, will gather rich embellishments promising a watch a distinctive personality. With a capacity to design and engineer this iconic component entirely in-house, Rolex is a master of the craft.